YES BANK has entered in a partnership with Click&pay, T-Hub’s portfolio company and a mobile-based payment solutions enterprise. The partnership is aimed at facilitating cashless, secure and flexible transactions for customers. According to the deals of agreement, Click&pay will issue YES BANK sponsored mobile wallets and employ YES BANK‘s immediate payments service (IMPS) payments platform which will help Click&pay to process instant proximity transactions with merchants and person to person. Click&pay aims to reach out 1 million users this year by issuing the YES BANK sponsored mobile wallet. The target customer base will fall in the age group of 18-40 years, spread across Tier 1 and 2 cities in India. YES BANK senior president and digital banking country head Ritesh Pai said digital banking and payments are gradually becoming an important part of customer relationships. He said YES BANK is investing to build strategic alliances in the digital world to deliver mobile banking and payment experiences that are simple, non-intrusive, rich in contextual content, and are truly cross-channel, covering social and commerce platforms. Click&pay co-founder Sai Sandeep. S said the partnership would bring cutting edge online payments technology and a bouquet of conventional banking services together for one of its kind in the history of digital payments.
