HDFC Bank, India’s leading private sector bank, yesterday announced the launch of Pixel, its first end-to-end, mobile app-based, customizable digital credit card range.
Pixel caters to “digital natives” – individuals comfortable with digital technology and possessing unique financial preferences. The card series offers a seamless user experience, including app-based issuance, complete digital management, user engagement features, and digital servicing.
Unparalleled Customization Options
Pixel empowers users to personalize their credit card experience in several ways:
- Merchant Selection: Earn accelerated cashback rewards on preferred categories like dining & entertainment, travel, fashion, electronics, and groceries.
- Platform Selection: Enjoy cashback benefits on online platforms like Amazon, Flipkart, and PayZapp.
- Card Design: Choose from a vibrant range of colors to personalize the look and feel of your card.
- Billing Flexibility: Select your preferred billing cycle date.
- Payment Options: Make full payments or utilize convenient EMI options for flexible repayment.
Seamless Onboarding and Convenience
Pixel offers instant digital card issuance, allowing users to shop online and offline instantly with Tap & Pay functionality. Manage your card effortlessly through the PayZapp app, where you can access card controls, track spending, view rewards, manage EMIs, and access statements. Additionally, 24/7 digital customer service ensures continuous support.
Two Variants to Suit Your Needs
Pixel comes in two variants:
- Pixel Play: A “Build Your Own Card” option with customizable benefits, allowing users to select preferred merchants for cashback, choose a card color, and set a billing date. Ideal for users seeking a dynamic credit card experience.
- Pixel Go: Designed for credit card beginners, Pixel Go offers a convenient entry point to build credit scores with flexible payment options like pay-in-parts.
Shaping the Future of Digital Banking
Commenting on the launch, Parag Rao, Country Head – Payments, Liability Products, Consumer Finance & Marketing at HDFC Bank, said, “Pixel represents a significant shift in our approach to banking solutions. This digital-first credit card caters to the evolving needs of tech-savvy users, offering unparalleled flexibility and customization. With Pixel, we are not just launching a product; we are shaping the future of digital banking by ensuring our offerings are as dynamic and innovative as the customers we serve.”
