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Axis Bank Taps Moneythor for Real-Time Personalized Digital Banking Experiences

Moneythor, a leading provider of real-time, personalized engagement and loyalty solutions for banks and fintech firms, today announced a strategic partnership with Axis Bank, one of India’s leading private sector banks. 

This collaboration aims to transform the digital banking experience for Axis Bank customers by deploying Moneythor’s cutting-edge personalization engine. The technology will deliver real-time, personalized, and actionable insights, driving deeper customer engagement and satisfaction. 

Enhancing Customer Journeys Through Personalization 

Axis Bank has integrated Moneythor’s digital engagement platform to implement real-time contextual nudges and interactive features like year-end wrap solutions. These features will encourage customers to explore new functionalities and offerings within the Axis Bank mobile app. 

Unlocking the Power of Data-Driven Insights 

By leveraging Moneythor’s advanced data processing capabilities, Axis Bank will gain the ability to handle real-time data streams and manage large-scale information and transaction data. This empowers the bank to make data-driven decisions and personalize customer experiences at an unprecedented level. 

Balaji N, President and Head of the Business Intelligence Unit, Axis Bank: 

“At Axis Bank, we are committed to providing our customers with a personalized, seamless, and engaging digital experience. Moneythor’s technology empowers us to build a best-in-class personalization engine, unlocking new growth opportunities and strengthening customer relationships in the digital sphere. This partnership will allow us to deliver personalized programs at scale and gain a sustainable competitive advantage.” 

Olivier Berthier, CEO, Moneythor: 

“We are thrilled to partner with Axis Bank and bring our real-time personalization solution to the Indian market. Axis Bank is a leader in digital banking innovation, and we are honored to support them in their transformation journey. This collaboration marks Moneythor’s first large-scale deployment in India, and we are excited expand our capabilities within this dynamic market.

PR Newswire

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