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HSBC launches simplified advice for smaller savers

Following a successful trial, HSBC has launched a stand-alone investment advice at a 30% discount to its full Premier Financial Advice service. The service is designed to provide advice for customers looking to invest single lump sums of between £15,000 and £100,000. Customers qualify by having £50,000 or more of savings or investments – the point at which they normally move to Premier and Wealth banking. The launch was backed by a research from YouGov, conducted among 2079 adults, which found that of investments made to-date in 2016, two thirds were arranged without any financial consultation. HBSC UK wealth and premier banking head Caroline Connellan said full financial advice is a core offering and right for many customers, but others want quicker, lower cost advice for relatively simple needs. With many people keeping their long-term savings in cash, it seems there is a real need for advice – and it’s why we introduce Stand-alone Investment Advice, Connellan said.

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