Axis Bank announced the launch of a virtual assistant, Axis Aha, to help customers get answers to queries and help them make transactions through the chat window. The system has been developed using proprietary artificial intelligence tools and machine learning algorithms. The bank said customers can initiate transactions either through voice or chat. Axis Aha is hosted on the home page of the bank’s website and customers can carry out activities like fund transfer, bill payments, recharges and manage card limits, block credit and debit cards using the facility. There are voice and chat interfaces. Pravin Bhatt, head, Digital Banking and Customer Experience of the bank said Axis Aha lays a very strong foundation for artificial intelligence-based voice and chat enabled ‘conversational banking’ and with its unique action orientation offers customers the benefit of completing simple transactions either through voice or chat in the very moment without having to navigate through any other channel.
