Citi Bank has appointed Zoher Karu as head of its Asia Pacific Data and Analytics, an entity that is involved in assessing consumer behavior in the region. Zoher Karu will report to Anand Selva, head of Asia Pacific Consumer Banking. He will oversee Citi’s data and analytics capabilities as well as customer insights across the banking business in Asia Pacific. His role will cover 17 out of Citi’s 19 consumer banking markets worldwide. He will also be responsible for driving the use of data to deliver customer value and business growth. Zoher Karu was chief data officer at eBay before he was identified by Citi for the role. He began his career at global management consulting firm McKinsey & Co after a Ph.D. in Electrical Engineering from the Massachusetts Institute of Technology.
