YES Bank, along with the government of Assam launched an awareness campaign to save the one-horned rhino. The campaign, ‘YES to Save Our Pride – The One Horned Rhino’, was launched by chief minister of Assam Tarun Gogoi. It aims to draw attention towards the fast depleting rhino population in Kaziranga, home to two-thirds of the world’s population of the one-horned rhinoceros.The project is a YES Bank community initiative and has been initiated to acknowledge, reward and encourage local communities towards the conservation of the rhino population. Gogoi said the government appreciated the efforts of YES Bank in partnering as a knowledge partner for the campaign. Rana Kapoor, MD & CEO of the bank, said in addition to supporting the state government in this initiative, the bank is independently conducting a series of workshops and awareness programs under our YES Community initiative with school children, corporate and local communities on the importance of this vulnerable species.