Yes Bank has rolled out YES MSME, a plan to further strengthen the MSME sector with speedy and easy access to funds. This will be facilitated by curated offerings to address both business and individual needs of MSMEs, nurture new age entrepreneurs and maximise their potential. The YES MSME proposition focuses on supporting MSMEs in expanding their business, sustaining momentum and accelerating growth through solutions across lending, deposits, insurance, customized and segmented digital solutions for retail, manufacturing, wholesale, trade and service providers. This also includes special current account offerings for the self-employed segment. The plan has been unveiled during the SME carnival from January 18 – 22, 2021 at the Bank’s MSME focused branches across India. The bank has also partnered with 700+ associations to host these carnivals with the associations. Launching the program, Union Minister for MSMEs and Road Transport and Highways Nitin Gadkari said the MSME sector is the backbone of the Indian economy and accounts for 30% of the economy creating 11 crore jobs so far. He congratulated Yes Bank for this new addition under their MSME sector initiative and the long-term plan to strengthen the ecosystem. Prashant Kumar, MD and CEO of the bank, said the bank’s enhanced value proposition will improve access to finance for MSMEs and support their technology upgrade, among other customer-focused measures.