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Yes Bank has new COO, CMO

Yes Bank has made two senior appointments. Anita Pai has been made chief operating officer and Jasneet Bachal as chief marketing officer of the bank. Anita, who has over 29 years of experience across retail and corporate operations, ATM and branch banking service, customer service and service quality, will be responsible for operations & service delivery (OSD) and IT functions of the bank. She will report to the MD & CEO of the bank. She has been with ICICI Bank as senior general manager and head of ATM Business, branch banking service and phone banking. Jasneet, who was head of marketing, products and eInsurance at Kotak Life Insurance, is a marketing professional with over 20 years of rich experience in strategic marketing and developing solutions for different market segments across banking and media industries. At Yes Bank, she will be responsible for the overall marketing function and will drive the brand, retail, corporate marketing and corporate communication strategy. She will also report to the MD & CEO of the bank.

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