Muthoot Pappachan Group, the diversified conglomerate in the financial services industry, has unveiled its new corporate identity as part of the transformation strategy underway within the group, building further ahead of its brand philosophy, ‘Believe in Blue’, rolled out 4 years ago. The new branding signifies the company’s unchanging values of excellence, collaboration and integrity, all focused on gaining and maintaining the trust of its stakeholders especially its customers, the firm said in a statement. As a part of this transformation, the group has also roped in Vidya Balan as its brand ambassador, to drive greater awareness around its offerings that are focused on empowering human ambitions, by way of meeting the lifecycle needs of this customer segment. The new campaign dedicates ‘Blue Soch’ that symbolizes progressive thinking of this set of customers who demonstrate hard work and determination along with firm self-belief in the face of adversity. Thomas John Muthoot. CMD, said as the group moves to the next level of growth the new brand philosophy, reflects its evolution and expansion, its core values, growing strength in the market and dedication to its partners, customers, stakeholders and employees. It is a reaffirmation of its commitment to partner customers through their lifecycle needs, even while encouraging and celebrating their spirit of ‘Blue Soch’.
