U.S. Bancorp said it will be introducing digital investment advisory service, chiefly targeting older investors. According to Mark Jordahl, president, Wealth Management of the bank, it has tapped FutureAdvisor, an investment advisory firm, to develop the robo-advisory platform. While most people think of millennial investors when discussing robo-advisors, the bank said it is going after older investors as well. The platform is called TradeStation and it is a powerful tool to take the trades to the next level. The new platform will meld the FutureAdvisor technology platform with investment strategies and services from the investment arm of U.S. Bancorp. Customers will have access to the same investment products and investment teams that are available to all of its wealth management clients.
