Citibank has brought two of its exclusive credit cards – Citi Prestige and the super exclusive Citi Ultima Infinite – to focus on the rich and super rich customers. The high-end cards compete with the likes of the legendary American Express Centurion. The Ultima Infinite is made of metal and is offered to customers by invitation only. Ultima cardholders get their own ‘lifestyle manager’ who is dedicated to one cardholder. Besides India, Citi Ultima Infinite is offered in Hong Kong and Singapore and is likely to be launched in other markets across Asia which, according to market research, has the fastest-growing number of billionaires. Citi Prestige is also targeted at high net worth individuals and is available against annual fees of Rs 20,000. Officials said that frequent travelers will get benefits in excess of the fees through flight discounts, and stay and dining vouchers in luxury hotels. Cardholders are also entitled to access on a complimentary basis 600 airport lounges across the world.
