The Times of India group’s digital arm Times Internet and HDFC Bank have launched a co-branded debit card Times Points HDFC Bank Debit Card. The card is positioned as a shopping plastic to help customers benefit from internet based deals and offers. Currently launching with 20 key welcome offers and over 350 running offers, it will continue to add more deals every month. The card will have a daily shopping limit of Rs 2.75 lakh and an ATM withdrawal limit of Rs 1 lakh. Its unique loyalty proposition enables shoppers to club points earned from online shopping with the points earned from consuming, creating, and sharing digital content on Times Internet (TIL) sites. It offers a minimum 10% discount on online purchases across retail, groceries, and dining spaces. HDFC Bank card payment products and merchant acquiring services, and marketing country head Parag Rao said ard gives great value in the form of discounts, offers, and rewards while shopping online. HDFC Bank is confident that the co-branded debit card will be a valuable addition to the bank’s growing portfolio of products that make shopping a truly rewarding experience, he said. Times Cards COO Archana Vohra said the card is aimed for young adults in their first job who spend most of their time online and are extremely price conscious.
