TCS launched BaNCS Digital, a product aimed specifically for American retail banks. BaNCS Digital is designed for financial institutions in North America. The system will allow the integration of various stakeholders in the financial supply chain and its ecosystem and will support the banks to get more digital. In a statement, TCS said the world of retail banking is changing constantly and banks increasingly face competition from non-banks who are becoming the front-end or an originator of many financial transactions. Banks, however, possess a huge amount of information on their customers and their financial behaviours, which can be leveraged through digital channels to deliver simple, insightful and pure banking services, it said. N. Ganapathy Subramaniam, president of Strategic Business Unit of TCS Financial Solutions, said BaNCS Digital is an outcome of extensive research on the convenience-cum-mobility needs of both consumers and enterprise users.