Tata Capital introduces loans through WhatsApp

Reported by: |Updated: September 2, 2020

Tata Capital has launched ‘Swift Insta Personal Loans’ (SIPL) on WhatsApp. Existing customers of the company can now instantly apply and receive sanctions for personal loans using Tata Capital’s chatbot TIA on WhatsApp. TIA on WhatsApp was recently launched as a service platform which facilitates an array of requests, including providing EMI details or updating customer records. The introduction of SIPL now enables WhatsApp to service and sanction loans all on one platform. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital, said SIPL enables the company to connect with the digital savvy customers, who are looking for more than one solution on a single platform itself. TIA on WhatsApp which was earlier a service platform connected well with the customers as it was easy and convenient to use, she added. Based on the growing number of service requests and feedback from the customers, she said the company expanded its offerings on WhatsApp. SIPL is one such step in this direction, she added. Currently TIA on WhatsApp as a comprehensive platform is available for personal loans only. This platform will soon be extended to other loan categories as well.



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