Standard Chartered Bank has entered into a tie-up with private health insurer Max Bupa to provide health insurance offerings to customers of the bank. Max upa CEO Manasije Mishra said the relationship is an important milestone for the firm as bancassurance is an important part of its growth strategy. Standard Chartered will distribute Max Bupa’s health insurance products to its customers across its 99 branches spread over 42 cities in the country. The insurer will work with Standard Chartered Bank to ensure sales training, product support and smooth operational processes in order to offer the former’s health insurance products to customers seeking a health cover. The comprehensive product suite will include Max Bupa’s flagship products – Heartbeat and Health Assurance.