Cricketer Shikhar Dhawan is the brand ambassador for Canara Bank. The bank is now banking on Dhawan, who is known for his fastest test century as a debutant in Mohali in 2012-13 to help improve its brand equity. The bank and Shikhar have a lot in common. He has an admirable record, is constantly innovating his game and setting new standards. He represents the dreams of today’s youth and their aspiration, confidence and energy. Shikhar, as a youth icon, cements the partnership between the bank and the youth, says R.K. Dubey, CMD of the bank. Earlier too, the bank had depended on a cricketer – Venkatesh Prasad, who was its brand ambassador. Celebrities who were brand ambassadors of other banks include cricketer Rahul Dravid for Bank of Baroda, Amitabh Bachchan and later Shah Rukh Khan for ICICI Bank, Sachin Tendulkar for Royal Bank of Scotland and Juhi Chawla for Dena Bank.
