The State Bank of Travancore has introduced a separate ‘CARE Centre’ to redress the grievances of customers. Any customer who is not satisfied with the service of the bank or who experiences any difficulty with the services, can now send an SMS message <CARE> to 56363. The customer will then receive an automated reply in his/her mobile phone, assuring that the bank will contact the person concerned soon. The customer can also give a missed call to 9847198471 to avail of the service. An official of the bank will then contact the customer for an early redressal of the grievance. This is a unique service from the bank to maximize customer satisfaction in all the dealings with the bank.