State Bank of India launched SBI Exclusif, a wealth management product, in New Delhi. The product aims to provide a comprehensive and best-in-class banking experience to the affluent customers. SBI Exclusif customers will have access to a dedicated relationship manager supported by a team of investment experts to take care of all their banking and investment needs through various channels, including a first of its kind ‘e-Wealth’ channel (remotely via a call or video conversation) or through future ready digital (internet banking/mobile) channels. The bank had launched the offering in Bengaluru on a pilot basis. Arun Jaitley, finance minister, launched the product. The bank intends to introduce the product in other cities during the current year. SBI Exclusif proposes to bring to customers a completely new approach to interacting with the bank as the customers will have access to a dedicated RM to take care of all their banking and investment needs. Further, customers will have access to the best products across categories from market leading institutions, as the bank has introduced an open platform – not restricting the customers to choose from few specific institutions. The bank is the first PSU bank in the country to offer comprehensive wealth management services.
