Sanjeev Kapur has been appointed chief marketing officer of Citibank in Asia Pacific, Europe, Middle East and Africa. Kapur will lead regional and country marketing teams across 17 countries in these regions. Until recently, he has been CMO, Citibank India. Kapur’s mandate includes brand building, strengthening market share, driving broad reach and hyper-personalised marketing, delivering digital sales through new customer acquisition and increasing revenues from existing customers across owned and third party digital ecosystem. Before he joined Citi, he was with Hindustan Unilever.
