RBS India, which is the innovation and operations hub of the Royal Bank of Scotland, said the group has changed its name to NatWest Group, marking the start of a new era as a purpose-led organization. At the group level, the bank has adopted a purpose-driven strategy focused on customers, and hence its name has been aligned with the brand under which the majority of the business is delivered. The NatWest Group brand is underpinned by a purpose to champion the potential of people, families and businesses, helping them to thrive. Punit Sood, Head of India, NatWest Group, said the new brand embodies the organization’s raison d’etre – to build a sustainable and resilient future for people. NatWest Group represents a firm commitment to champion the potential of people, especially at a time when they need the bank the most, he added. As the group’s second largest employee base outside of the UK, NatWest Group in India is at the heart of the group’s strategy, building simple, smart and safe solutions, and transforming the way its customers and colleagues interact with the group.