Ravi Santhanam, Chief Marketing Officer, HDFC Bank, has been recognized in the Forbes list of ‘The World’s Most Influential CMOs’. Ranked at No 39, he is the only CMO of an Indian company to be featured in the illustrious list, which includes marketing heads of Apple, BMW, Lego, Adobe, Microsoft and P&G among others. This is the 8th edition of this annual list released by Forbes with research partners Sprinklr and LinkedIn. This year, 427 global CMOs were eligible for consideration. It is generated using data from news reports, websites and social networks to measure influence. Forbes wrote in its editorial that Santhanam is a marketing leader who prioritizes personalized and relevant customer experience and believes that machine learning and data science are critical tools for marketers; he expressed so in a recent blog. And he led the Indian bank’s response to the coronavirus outbreak, launching the #HDFCBankSafetyGrid campaign to help people keep safe distance in public. He also led creation of the inspirational “Hum Haar Nahi Maanenge” music video about overcoming adversity, featuring Indian musical talent.
