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NPCI kicks off IPL campaign ‘RuPay. Be On-The-Go’


National Payments Corporation of India (NPCI) has floated its first
Indian Premier League campaign ‘RuPay. Be On-The-Go’. 

Featuring Indian iconic fast-bowler Ishant Sharma, the campaign highlights the many benefits of RuPay ON-THE-GO on cards and other convenient form factors such as smartwatches, keychains, and mobile stickers, and wristbands. As part of the high decibel campaign, five clutter-breaking advertisement films are released on television, OTT, digital, and social media platforms. The brand has also roped in popular cricket commentator Harsha Bhogle and former Indian cricketer Virender Sehwag to endorse the campaign on Twitter.

The films not only create awareness about RuPay ON-THE-GO but also show how payments can be quick, safe, easy, and hassle-free for customers. The films underscore the availability and accessibility of the RuPay cards. The advertisements highlight that every bank in India is issuing RuPay debit cards and a large number of banks and prepaid/credit card players are also issuing RuPay prepaid and credit cards. RuPay ON-THE-GO allows customers to make small and large value transactions at RuPay contactless-enabled PoS from the accessories they use every day and by using their RuPay cards.

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