Aditya Birla Sun Life Insurance has not introduced a Hindi-language chatbot. This initiative is expected to empower a predominant section of the company’s Hindi speaking customer base with accessibility as per their convenience, in their preferred language. The chatbot is available 24×7 to provide any information or service related to the life insurance offerings of the company on a real-time basis. The AI-based chatbot is intelligent, conversational and well-equipped in understanding customers’ needs and requirements. Customers can browse through relevant processes and get their queries resolved anytime from anywhere. Kamlesh Rao, MD & CEO of the company, said AI-based chatbots have become a crucial component in offering customer assistance most conveniently. Close to 40-45% of our inbound call volumes are in Hindi and to provide ease of service for this customer base in a language of their preference, the company has developed a service in Hindi. The chatbot avoids financial jargon and converses in a consumer-friendly language.
