NAFCUB switches to social media

Reported by: |Updated: November 5, 2020

The apex body of UCBs has kept effective interaction with its member institutions during these critical times:

NAFCUB, being the apex level promotional body of urban cooperative banks and credit societies, always strives for the efficient functioning and strengthening of the sector. In order to ensure that its services are available on a continuous basis during the lockdown and to have necessary safeguards against covid, its staff members were encouraged to work from home and increasingly use social media platforms for interacting with member institutions and address the issues raised by them during these critical times.

Jyotindra Mehta, President, NAFCUB, says: “Social media proved to be a very efficient tool for achieving and promoting our role and objectives. During covid times, for efficient and effective interaction with our member institutions, we made extensive use of social media, including Webex, WhatsApp, Facebook, and Google. This proved cost-effective for efficient dissemination of all information related to the working of NAFCUB during and post covid. We conducted all our meetings through Zoom and Webex platforms, which proved not only very cost-effective but also provided a necessary shield against the possible spread of infection.”


NAFCUB has organized 19 webinars on important issues/topics that were relevant during the pandemic. “We have arranged the webinars on cybercrimes and cybersecurity, recovery management and relevance of SARFAESI ACT for UCBs, challenges before urban cooperative banks, the impact of covid and role of UCBs, e-marketing for cooperative banks, women empowerment and challenges before Mahila cooperative banks, governance for cooperative credit societies and the 4th All India Virtual Summit for Urban Cooperative Banks,” says Mehta.


To update its members with the latest developments in the banking and financial services sector, NAFCUB has started bringing out its fortnightly newsletter electronically. Mehta says this is being sent to all its members through email and this process not only saves time but is also cost-effective.


NAFCUB has been continuously striving to choose the right network keeping in view the government guidelines. “We would prefer safe, secure networks in the interest of national security and data safety. Our member institutions are using platforms such as WhatsApp, Webex, Facebook, LinkedIn and Twitter for communication, promotion, and educational purposes,” says Mehta.

NAFCUB being a promotional body continuously strives to improve the services provided by it through modern means of communication and regularly interacts with various stakeholders like members, customers, regulators, management, and employees. Says Mehta: “Our urban cooperative credit sector is based on personalized services. Also, we ensure that there is complete transparency in our organization to further strengthen the urban cooperative credit sector. Through social media, we are able to accomplish aims and objectives in an efficient manner. Our reach not only to our members has become very efficient but we are now equipped to deal with the whole world to showcase our achievements and goals. With more innovations, we look forward to a more glorious future for our urban cooperative credit sector in years to come.”

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