Microsoft is providing a launchpad for enterprise software startups to address and showcase their solutions to solve the challenges the BFSI industry face. The company is taking up the initiative in collaboration with GA Partners. Ten leading fintech startups showcased their offering for Indian banks and non-banking financial companies at the event. Microsoft is enabling startups to identify the risks, challenges and opportunities in the BFSI landscape and helping device a framework to assess the readiness of a startup to work with a large enterprise. Lathika Pai, country head, Microsoft for Startups, MENA & SAARC, said the company’s focus is where it can help the most; how it can work with these startups to help increase revenues through its Co-Sell motion where Microsoft’s account managers will plug them in to enterprise clients, geographical reach, management mentorship and more. She added that the company offers B2B startups access to co-marketing and co-selling opportunities, deep technical architecture guidance and business mentoring through our Scale Up program. At the event, a program, ‘Building a win-win ecosystem for Startups and BFSI Enterprises’, held in collaboration with GA Partners, 10 fintechs presented their solutions that addressed the challenges in the Indian banking industry. These were FinBox (a comprehensive machine learning platform with proprietary data connectors), JusPay (a digital payments service enabling secure and frictionless payment experiences), Worxogo (a startup that offers an AI coach to employees for improved performance, business impact0, Growth Enabler (providing intelligence on tech innovation and disruptive business models to help technology leaders resolve business challenges0, Semusi (AppICE) (machine learning based mobile marketing automation platform helping businesses build trustworthy relationships with their customers0, VuNet Systems (a unified AI platform that connects user experience, customer journeys, business transactions to applications, infrastructure and IT operations), FORMCEPT ( which has developed MECBot that enables enterprises to perform smart data discovery, auto-recognition of patterns, free-form search and configure ML, DL & Graph based algorithms that can scale dynamically and utilize hardware efficiently), StatAnalytics (which has Credit Nirvana that is an intelligent debt collection platform that leverages ML/AI), DheeYantra Research Labs (which has developed DHEE.AI, a cognitive conversational AI platform capable of understanding and communicating between human-machine, in English and Indian vernacular languages) and EPIKInDiFi (a company started by industry experts to help banks and FIs to improve their customer engagement, gaining operational efficiency, reducing implementation costs and achieve delivery certainty).