Health insurance company Max Bupa has partnered with HDFC Bank to launch a series of ‘digital first’ propositions for the bank’s 40+ million customers, spread across its 5,000+ branches. Max Bupa said the effort is to provide the best bespoke and comprehensive health insurance solutions and services to HDFC Bank’s customers through a slew of digital touch points like AnyTimeHealth (ATH) machines, deep integration with HDFC Bank net banking and digital seller apps like InstaInsure. Max Bupa already provides comprehensive and customizable product variants to the bank’s customers, through multiple digital touch points. The product offerings include Max Bupa’s complete range of indemnity plans including Heartbeat, Health Companion, GoActive and Health Recharge. It has now designed an end-to-end ‘digital journey’ for all the bank’s customers, which has been uniquely designed to support the bank’s assisted and non-assisted mode of selling insurance, in a paperless environment. This robust digital ecosystem will empower the bank’s customers to avail health insurance solutions at their convenience. Arvind Vohra, country head – Retail Branch Banking, HDFC Bank, said with this partnership with Max Bupa and the solutions that the bank is offering to its customers, especially ATH, the bank is confident of further strengthening its digital ecosystem, and the customers will gain access to customized health insurance policies anytime, anywhere. Ashish Mehrotra, MD & CEO, Max Bupa, said the collective vision of HDFC Bank and Max Bupa is to make quality healthcare more accessible through digital innovations and the joint focus on delivering smart digital solutions will help us fulfil the health insurance needs of the bank’s 40+ million customers across India.
