Mastercard has entered an alliance with Goals101.ai, a leading bank-tech and AI company that connects merchants and issuers using big data, artificial intelligence, and automation to create targeted and personalized offers for bank cardholders. The plug and play platform of Goals101 does not require deep integration and quickly automates, contextualizes and communicates a banks’ offers to their cardholders. With this agreement, Mastercard’s customer banks will now benefit from increased customer delight and engagement with personalization, positive impact on key performance indicators like spend, transaction, frequency, engagement, and latency, and faster time to market for products and offers. The platform identifies a consumer’s purchase patterns to help banks offer a more targeted, relevant, and measurable service. Mastercard and Goals101.ai will also launch a section within the platform called ‘For You’ which will unify all the bank channels and properties into one. This solution was conceptualized to solve for a pain point that banks currently grapple with of sending multiple communications to cardholders for offers and benefits and hence not able to drive enough traction to key notifications and meaningful offers. This solution will unify all partnerships, product recommendations in one location and a cardholder will be able to see one unified communication page that is customized basis their spend behavior. The solution will also have a built-in capability to track all relevant KPIs.
