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MasterCard, CAIT in joint initiative

MasterCard and the Confederation of All India Traders (CAIT) launched a joint initiative to promote the digitization of payments among Indian traders, through knowledge sharing and training sessions across the country, in line with the government’s ‘Digital India’ vision. The two entities will organize a series of trainings and educational sessions called ‘Master Your Card’ in various metro and non-metro cities from 3 June. The trainings will also share research that analyze consumers’ payment habits and compare their purchasing power through various payment modes. Traders will be trained to analyze the priorities and spending habits of consumers using analytical tools and trend reports, so as to tailor their business strategies and offers to consumer preferences. Ari Sarker, country corporate officer (India) and division president, South Asia, MasterCard, said the technology is available today to help Indian traders better manage their resources and cash flow and by embracing the adoption of innovative payment technologies such as Near Field Communication (NFC), contactless and mobile solutions, they can offer a transaction experience that is safe, simple and smart, as well as create rich opportunities to acquire, retain, and grow their relationships with customers through targeted loyalty programs.

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