LIC Mutual Fund has introduced a digital mobile app to educate its channel partners. The app, the company’s ‘Nivesh Guru’ initiative is a learning app, called Talking Assets, and is designed by a Mumbai-based edutech company. More than 2000 channel partners have downloaded the app and been trained on it. Rajesh Patwardhan, chief marketing officer at LIC Mutual Fund, said channel partners will now be able to benefit from its rich information in a language they feel comfortable with and will also be able to communicate that information better to potential clients.
