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Krungsri (Bank of Ayudhya) launches digital banking in Philippines

Krungsri (Bank of Ayudhya PCL and its business units) in Thailand has reinforced its position as a regional bank with the launch of digital banking in the Philippines through SB Finance (SBF), the consumer finance company, which is a joint venture between Krungsri and the Philippines’ SBC (Security Bank Corporation). 

Pairote Cheunkrut, Krungsri Chief Strategy Officer said, “Krungsri continues to build ASEAN Connectivity for the benefit of customers. We have also leveraged our expertise in products and marketing to fully support SB Finance to develop products that meet customers’ needs and behaviour in the Philippines. They have been well received, resulting in an outstanding loan of 4,300 million baht at the end of 2021. Today, we are very pleased that SB Finance is moving to the next level by enhancing the superior financial experience with a new mobile application platform launch integrated with a digital lending service as a key feature. This makes it easier, faster, and more convenient for customers to access our various financial products as one of our strategies to expand customer base and build customer engagement via superior financial experience through digital channels”.

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