Kotak Mahindra Bank has launched a song to help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually being lifted. The Hindi song, ‘Oh jazbati Bhaarat waasi, Mann ki Lagaam ko aaj tu kass le…Tere Charan Kamal Kaabu Mein Rakh Le’, conveys the importance of slowing down, exercising restraint and learning from this crisis in a cheerful and light-hearted manner. The voiceover song on an animated video has been composed by noted music composer and producer, Ram Sampath, and written and sung by three-time National Award winning lyricist-actor Swanand Kirkire. The video has been conceptualised by Cartwheel Creative Consultancy and the animation has been designed by Plankton Collective.
Helmed by Saavdhan Sing and Vishram Sing – the central characters of the film, the song asks Indians to take a pause and slow down, pay attention to the signals that nature is sending and be grateful for the second chance that we have been given. The animated film shows men and women, boys and girls all struggling with the lockdown, and then coming to terms with its merits.
Karthi Marshan, president and chief marketing officer at the bank, said as we get ready to restart life in the new normal, our natural instinct is to resume from where we left off and revert to the way we lived our lives before the lockdown. That is likely to be very unsafe not just for us, but also our kith and kin, as well as the community at large. Through this charming and cheerful song, the bank is sharing the message that all of us must get wiser from our learnings, and continue practicing social distancing and all the safety norms that kept us safe and alive during the lockdown.
