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Kotak Bank launches ‘Girl Power is Gold Power’

Kotak Mahindra Bank and Pullela Gopichand Badminton Foundation (Gopichand Academy) have jointly launched the ‘Girl Power is Gold Power’ campaign to celebrate the spirit of all the women athletes taking part in the forthcoming Tokyo Olympics. The campaign carries a special message for India’s finest women athletes and all the young girls who dream of following in their footsteps. The campaign video features badminton doubles specialists, Ashwini Ponnappa, a gold medal winner at the Commonwealth Games 2010 and N. Sikki Reddy, gold medallist at the South Asian Games 2016. The one-minute film not only honours the young women who follow their dreams, but also celebrates the people that lend their support to young dreamers, thereby paving the way for a generation of champions. Rohit Rao, Joint President & Group Chief CSR Officer at the bank, said with the world’s biggest sporting event upon us, this is a good time to remind us all that investing in the dreams and aspirations of the next generation can give us returns beyond measure. The collaboration is through the Kotak Mahindra Group’s CSR identity Kotak Karma, and the bank and the Foundation intends to develop a state-of-the-art badminton training facility with advanced infrastructure and amenities, and international standard coaches that will help India produce more world-class players.

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