Kenya continues to be the leader in mobile banking, with 93% of consumers using their mobile device to perform banking. In comparison, 78% of people in the Middle East and 85% in Nigeria also use mobiles for banking purposes. These figures are given by the Mobile Entertainment Forum (MEF), the global community for mobile content and commerce. MEF is expected to present a detailed report at the MEF Global Forum in November in San Francisco. MEF will also launch the 4th Annual MEF Global Consumer Survey which analyzes the behaviors, attitudes and trends that are shaping the mobile industry from over 15,000 respondents in 15 countries. The survey reveals that Kenyans are well aware of the benefits of m-education, with 45% saying it makes learning more convenient (versus a global average of 33%) and 39 per cent appreciating its enabling of remote learning (versus a 26% global average). Mobile privacy is the single biggest concern for today’s mobile consumers and remains the largest obstacle to growth, according to the survey, which covered countries from Mexico to UAE and from Nigeria to Indonesia.
