U.S. Bank has won an award at the 2014 Bank Innovation Awards in Seattle for its leadership in bringing ‘photo banking’ to the marketplace. The Bank Innovation Awards are presented annually by Bank Innovation, an online industry voice in creative customer acquisition and retention in banking. The bank has been credited for being one of the first to bring mobile deposit capture to banking customers, followed by a suite of services enabled by the mobile device’s camera.The bank’s approach to mobile banking is to offer an experience that is secure and seamless whether the customer transacts with the bank via mobile, at the ATM, in person or online, said Niti Badarinath, senior vice president and head of mobile banking at U.S. Bank. “Consumers have migrated to their mobile devices and want their bank to be right there with them, if not three steps ahead, innovating and thinking about what customers will want next.”
