IndusInd Bank has launched a new customer-centric service – Video Branch. This innovative offering enables the customers to do a video conference with the bank staff. They can schedule a video call with the branch managers/relationship mangers or connect to the central video branch instantly. This is first-of- its- kind initiative in the banking industry which facilitates customers to interact with the video branch at their own convenience either from his desktop/laptop computers or Apple and Android smart phones. This facility will be available to all existing and new customers of the bank. Digitization of businesses is the key focus area of the Bank in this financial year and this initiative is a step forward to the on-going Responsive Innovation theme. The new facility allows customers to interact with their branches through a video branch app from Google Play Store and Apple App Store on their smart phones or avail this facility on the desktops through the bank’s website. The service also enables customers to benefit the present contact center services and four financial transactions – FD booking, RTGS, NEFT and funds transfer – can be done through a video chat with the contact center executive instantly or arrange a video call with the branch manager/relationship manager.