IndusInd Bank launched ‘Jeet ka Halla’, a campaign to support para-athletes under the Para Champions Program. The bank has associated GoSports Foundation in this effort. The bank aims to bring to light the para-athletes’ contribution to the country by creating a nationwide movement of support. This campaign, which highlights the achievements of the para-athletes and the rigor of their preparation for achieving success in the international stage, showcases the brand as a thought leader working within the community to bring about a positive change. The bank has also unveiled an inspiring anthem which showcased the grit and spirit of para-athletes.
