Inditrade Capital launched its MSME lending operations, branded ‘InCash’, in Hyderabad. The loans will be provided through the company’s subsidiary JRG FinCorp. The company has put in place technology-led systems and processes that enable MSMEs to access funding on the strength of their cash-flows in a simple, hassle free manner, Inditrade said in a statement. InCash will disburse loans between Rs 3 lakh and Rs 50 lakh to micro enterprises in Hyderabad, simply on the basis of their POS-based transactions. Hyderabad is the third city after Mumbai and Pune for Inditrade’s MSME lending operations. Sudip Bandyopadhyay, group chairman of Inditrade Group of Companies, said, Hyderabad is an extremely important market for the company with its large number of MSMEs and evolved understanding of technology. The company’s focus will be on financing progress by servicing un-serviced/ under-serviced segments of the Indian population through inclusive and organized financing, he said, adding the launch of InCash in Hyderabad is an important step forward in this direction.