IDBI Bank and health insurance company Max Bupa have signed a bancassurance corporate agency agreement. It is the first time that IDBI Bank has become a corporate agent for a standalone health insurer. As part of the agreement Max Bupa will offer a wide range of health insurance products and digital first propositions, tailored for the bank’s 20 million customers in 1800-pluc branches in the country. Rakesh Sharma, MD & CEO of the bank said the alliance is a result of growing customer demand to have the best in class health insurance products. Through this, the bank will be able to offer customer centric digitally enabled health insurance products to the customers, he added. Ashish Mehrotra, MD & CEO, Max Bupa said both IDBI Bank and Max Bupa share strong synergies in terms of commitment towards always keeping customers first, strong market reputation and pan India presence. Under the terms of the agreement, Max Bupa will provide best in class service to the bank’s customers including pre-authorization of cashless claims within 30 minutes and access to ‘Point of Care’ desks at leading hospital chains across the country.
