ICICI Bank has opened 61 24×7 electronic branches across 33 cities. Eight of these electronic branches are in Tamil Nadu. This initiative of an automated branch offering self-service solutions round-the-clock aims to provide customers an opportunity to leverage technology and transact at their convenience, says the bank’s executive director Rajiv Sabharwal. The project is part of the bank’s initiative to embrace the environmental objective of ‘go green’ and offering flexible banking hours. Some of the key services offered by these electronic branches include cash deposit with instant credit into account (only for ICICI Bank customers), cash withdrawal, cheque deposit with instant acknowledgement, video conferencing with a bank executive for product information and credit card queries, an Internet banking kiosk, phone banking, printing of account statements, placing a request for demand drafts, funds transfer, cheque book request and so on. During the trial run in January, the bank is said to have registered 1.2 million transactions in the 61 electronic branches.