ICICI Bank has launched ‘NRI Advantage’, a new product for its NRI customers. The product is available to NRI Premia, NRI Pro and NRI savings account holders. NRI Advantage has been designed with the objective of catering to the various non-financial needs of the NRI customers pertaining to India. It entitles customers to handpicked, exclusive discounts/special offers. These exclusive offers on various products/services are centered around the important needs of NRIs, hence ensuring their relevance. Rajiv Sabharwal, ED of the bank, said the bank serves 1.5 million NRI customers across more than 150 countries and process over five million NRI transactions annually. This servicing experience has helped it to gain invaluable insights into the lifestyle of NRIs and we have employed this understanding, to choose the various offers under ‘NRI Advantage’. NRI Advantage delivers a suite of benefits customized to cater to the prime needs of an NRI in terms of healthcare needs, dental care needs and gifting family & friends.
