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ICICI Bank launches next generation features on ‘Eazypay’

ICICI BankICICI Bank has introduced an array of industry-first features to ‘Eazypay’, the country’s first digital PoS application. Eazypay was launched by the bank during demonetization to enable merchants/retailers and professionals to collect payments through multiple digital modes including UPI, credit / debit card and internet banking of any bank, Aadhaar Pay, Bharat QR Code and ‘PocketsbyICICIBank’ digital wallet. Since then, Eazypay has acquired over 1.7 lakh customers and the bank took the total number of physical and digital PoS to over 7 lakh. The application now offers a host of new services, including enabling merchants/retailers/professionals to enjoy the convenience of applying for a card-swipe machine instantly, in a completely digital and paperless manner, without any requirement to visit a bank branch. It also allows them to scan barcodes to raise invoices instantly; easily track inventory and draw insights on sales trends via an in-built dashboard in the app and track products sold to customers on credit among others. Additionally, with a view to offer convenience to retailers who have medium to large scale operations, the application can now be used by its employees simultaneously, to collect payment on their mobile phones at multiple counters ‘in-the-store’. Anup Bagchi, ED of the bank said the ‘all-new-Eazypay’ is a result of further extensive research and offers a host of services with many industry-first features including instant & paperless application for card-swipe machine and bar code scanning for instant invoicing.

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