ICICI Bank has introduced an instant ‘Cardless EMI’ facility, using which customers can instantly buy products or services online through EMIs in just a few clicks by using their mobile phone and PAN. Customers can convert transactions up to Rs 500,000 into easy monthly instalments by entering their registered mobile number, PAN and OTP (received on mobile number) at the check-out section of the e-commerce website or app. The facility can be availed across several categories such as electronics, home appliances, laptops, mobile phones, travel, fashion apparels, sports-wear, education and home décor. The bank has tied up with digital lending platforms FlexMoney and ShopSe to offer this facility across 2500 brands. Sudipta Roy, Head- Unsecured Assets at the bank, said using this facility, the bank’s customers can shop from over 2500 e-commerce merchants and brands just by using mobile phone and PAN. The new offering improves affordability to millions of customers as they can purchase high value products on EMIs and in a secure, convenient, instant and digital manner.