ICICI Bank a redesigned website, which offer its customers an enhanced experience across devices such as desktops, mobiles and tablets. Users of the website can now receive location specific information and offers, view their friends’ activities, rate and review products, share their opinions on social media and take part in interactive games to enhance their knowledge about banking. The new design offers a seamless experience by auto adjustment of layout to match the user’s screen size and platform. Rajiv Sabharwal, ED of the bank, said digital channels account for a large part of the bank’s customer transactions and hence it has taken a decision to launch a new look website, which will offer the customers a unique, unparalleled experience of interacting with the bank and help it understand their needs better, so that it can continue to provide them a world class banking experience. The website has an ‘F-connect’ utility by Facebook, by which users will be able to view a dashboard where they can track their friends’ activities on the website. The website also understands the need of a user and tries to display content based on the user’s behavior on the site. This is part of the bank’s strategy to integrate social media linkages with banking, which it forayed into last year with the launch of the world’s most comprehensive banking application on Facebook; ‘Pockets by ICICI Bank’, allowing customers to carry out a range of financial and non-financial transactions on the social media platform.