Bank of China along with IBM have successfully completed the launch of the bank’s next generation global online banking platform, which provides 100 million customers with a fully integrated experience spanning branch, phone, mobile and internet banking. The bank has leveraged IBM’s business consulting expertise to revolutionize all aspects of its online banking strategy including site redesign, improved functionality and interactivity as well as implementation of more personalized services. The critical components of launching the new online banking platform included improved data collection and analytics to better understand the needs of each individual customer. Banks are making use of Big Data in the form of transactions, real-time market feeds and customer service records to derive more insight about their customer and their business than before. By leveraging the insights from this data, Bank of China is now able to customize the user experience, improving how it interacts, serves and markets to its customers.
As a truly global online banking platform, the site now fully integrates user information from mainland China, Hong Kong, Macau, Taiwan and over 30 additional countries where the bank operates. Customers are now able to access a centralized view of all accounts, also offering local services to meet user needs at any time from any where.
