ICICIdirect.com, the financial investment portal from ICICI Securities, has launched I-Pledge, a cause-based initiative aimed at creating awareness about systematic investments. ICICI Securities has partnered with Concern India Foundation to raise funds for the education of underprivileged children in India. This initiative encourages online visitors to pledge towards systematic financial investments which will help them in meeting their future goals. ICICI Securities will donate Re 1 per pledge recorded, to Concern India Foundation. The funds raised through this initiative will be used in the education of underprivileged children. Pledgers can logon to www.ipledgedirect.in and fill their basic details like name and email.On pledging, they will receive a pledge card. Pledgers also have the option of creating a personalised card by uploading their photograph. Both the pledge cards would be received on their emails. Speaking at the launch of I-Pledge, Anup Bagchi, MD & CEO, ICICI Securities said most people are keen on meeting their financial goals – be it their child’s education, owning a house or even retirement. This requires a disciplined approach and I-Pledge is the first step to commit oneself to their financial goals. In return, the company’s commitment is to help in building the future of underprivileged children in the society.
