HDFC Life launched Neo, a servicing bot for Twitter, to cater to existing customer bases of the company who prefer to raise policy-related queries on social media. Neo is one of several initiatives undertaken by HDFC Life to streamline and digitize customer on-boarding, policy issuance processes and servicing, with the aim of making such processes convenient and simple for the customers. Neo will be available 24×7 and have the capability to authenticate customers and provide options to access frequently sought details, such as fund value, sum assured and premium amount. Subrat Mohanty, senior EVP & head-Strategy, Operations, BS&T and Health at the company, said the main aspect of the effort is to ensure that the company’s customers receive immediate responses to their queries, any time any place – be it email, chat or Twitter – as per their convenience. HDFC Life has taken up this endeavor in partnership with SmartConnect Technologies.
