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HDFC Life-IvyCamp launch Futurance Phase-4 for Innovative Startups

Partnership aims at expanding boundaries of technology-led innovations

HDFC Life, and IvyCamp, an initiative of IvyCap Ventures, have launched the fourth phase of Futurance, a corporate engagement program that identifies startups developing innovative and next-gen capabilities. Startups get an opportunity to connect with HDFC Life’s leadership, collaborate with the business teams, expand their customer base, and commercialize their products.

The partnership will scout for startups across certain use cases including measurement of vital signs with non-invasive, remote and wireless sensing technologies, health monitoring and wearables, and fraud detection. The digital pivot has seen an increase in cases of cyber fraud as well as cyber fraud prevention technology using artificial intelligence and video analytics.

Parvez Mulla, COO, HDFC Life, said, “Futurance, started in June 2019, has received immense appreciation from the startup ecosystem, both within India and abroad. We have built deep working relationships with startups in the areas of AI-based underwriting, cognitive bots, AI-based selection and management of sales agents, medical tech, behavioural sciences, sales engagements, block chain, virtual reality and also non-invasive medical innovations. The fourth phase will help us get a fresh perspective on our existing problems while also expanding the boundaries of technology-led innovations.”


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