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HDFC Life introduces Video Life Certificate

HDFC Life has introduced Video Life Certificate facility for its corporate and retail annuity customers. This is an industry-first initiative and aims to offer greater convenience to customers. A life certificate is a critical document that needs to be submitted by annuitants to continue receiving their annuity, without interruption. The life certificate needs to be submitted at specified time intervals. Furthermore, this document requires verification from a bank or a medical practitioner. This process could be cumbersome for customers, particularly, senior citizens. The Video Life Certificate enables customers to submit life certificate online, in the form of a video. For this purpose, annuity customers will receive a message along with a link, 90 days before the due date of their life certificate. They need to simply click the link, record a video of themselves and submit the same. This video serves as the life certificate. The process is completely online and eliminates the need for visiting banks, medical practitioners or even the life insurer.

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