HDFC Bank has been adjudged India’s most valuable brand for the third successive year in the BrandZ Top 50 Most Valuable Indian Brands ranking. The rankings were released by WPP Group and Kantar Millward Brown. The bank is also the only Indian brand in the BrandZ top 100 most valuable global brands list released in June. The total brand value of the top 50 brands in India declined by 2%, primarily due to a decline in the brand value of state-owned banks. Still, the total value of India’s most valuable brands has increased 30% over the last three years, with the top 50 brands now worth $90.5 billion, according to the third edition of the report. Finance brands, 10 in the Top 50, accounted for 38% of the total brand value of the list. Besides HDFC Bank, Indian banks that feature in the top 10 are State Bank of India, ICICI Bank, Kotak Mahindra Bank and Axis Bank.
